Citations are publications of your core business data over the web. They influence customers’ discovery and local search rankings.
Local citations positively impact rankings, revenue, and reputation but these should be accurate and 100% consistent over the web. Inaccurate citations hurt your rank and reputation. Due to high stakes of these assets, active location data management is essential for all local business.
Types of Local Citations:
Foundational Citations – Google My Business, Acxiom, Localeze/Neustar, and Infogroup are the major local data platforms. These are the key listings actually.
Niche and location or Geo specific citations – Besides data platforms, you should build niche and geo specific citations those are related to your business category and location.
National or Local citations – These are the citations those work for